On April 11 & 12, 2015 the Icing Images® team headed down to sunny Miami, Florida to join the first annual SoFlo Cake and Candy Expo, hosted by the Sweet Life Cake and Candy Supply! We had a blast at this successful event, joining over three thousand attendees and over 50 vendors, teachers, and sponsors! Held at the Miami Airport Convention Center, the vendor hall included over 25,000 Sq Ft of shopping and a second floor housed over 20 different classes taught by industry leading experts (including “O” Pops by Angie, Stevi Auble, MimiCafe Union, You Can Call Me Sweetie, Simi Cakes & Confections, and more!!). Read on below to learn about this fantastic event and what’s planned for next year!
This show was so amazing! The energy was high and there was a hum of excitement in the air as guests flooded the floor once the doors opened on Saturday. You could see the huge smiles on every person’s face as they took in the vast vendor hall filled to the brim with goodies!
Almost immediately, we were greeted by hundreds of clients looking forward to the FREE demos throughout the event and the specials only available during the show. We had a steady stream of guests visiting our booth as Certified Master Sugar Artist Peggy Tucker, Chef Vanessa Greeley and Zane Beg showcased some phenomenal demos, which can be seen in the below video featured on SoFlo’s website.
Didn’t make it to SoFlo this year? Here’s what you missed. Don’t worry! SoFlo will return in 2016!
Posted by SoFlo Cake & Candy Expo on Tuesday, April 14, 2015
In addition, Icing Images sold out of almost everything! We were pleasantly surprised by how quickly things were moving off the shelves – it was a full time job just keeping up with the demand! Icing Images sold a record number of iDesigns™ subscriptions. Customers absolutely loved that the program was so easy to use and offered so many features.
One hot commodity was the Edible printers and edible ink! The fact that decorators could use their own computer and not have to invest in an entire system was a big draw! Sweet Accents™ and DECOgel™ also SOLD OUT at the show. Don’t worry – we do have them in stock at IcingImages.com!
We’re STILL smiling ear-to-ear two weeks after the event. It was great to see everyone and meet so many new people! We LOVE Miami and all the wonderful people we met. We cannot WAIT for next year SoFlo! Dates have already been announced, so make sure you save April 23 & 24 to your calendar! If this year was any indication of the success to come, next year will be even better!
Let us know, what was your FAVORITE part of SoFlo Cake and Candy Expo 2015? Did you purchase an iDesigns subscription or Edible Printer system during the event? Join the discussion over on our Facebook or Twitter page, or leave a comment below. We look forward to your feedback and cannot wait to hear about all the fantastic treats you’re making with our Edible Printer and Edible Ink systems!
Be sure to tag #IcingImages when posting your photos and you could be featured on our social media or blog!! How sweet is that??